The Erewash Sound Business Show Podcast

The Power of Diversification in Your Business

In this episode Sally is in conversation with Andy Williams and his daughter Kathryn, the family behind Castlefield Kennels and now also Cafe at Castlefield.
They're taking us through the last 12 years and we’re asking some critical questions about succession planning, how sharing customers can strengthen your business and even whether with so many closing are kennels a dying industry.
We’re also talking about the importance of diversification of your services and products in business and their development of Café at Castlefield, one of our Erewash Sound 100-club members.
 
You can find more information on all our interviews on our socials: we are @Erewashsound on all platforms and on our website. And if you would like to be a guest on THIS podcast, we want to hear from you. If you own a business anywhere in Erewash then get in touch by emailing hello@erewashsound.com.

Should Your Business Have a Podcast

Should your small business have a podcast?
In this episode of the Erewash Sound Business Show, podcast producer Pete Allen of Carrotcruncher Media explains why podcasting has become such a powerful tool for small businesses — and reasons why it might be better to be a guest on other's podcasts instead. We explore how podcasts build trust faster than social media, why long-form audio converts listeners into customers, and what it really takes to make a podcast work as a long-term marketing strategy.
If you’re considering starting a podcast, or wondering whether being a guest might be a better fit, this episode will help you decide before you invest your time or money.
You can find more information on all our interviews on our socials: we are @Erewashsound on all platforms and on our website. And if you would like to be a guest on THIS podcast, we want to hear from you. If you own a business anywhere in Erewash then get in touch by emailing hello@erewashsound.com.